Creating a website is not enough to make it a business. Creating an online business is creating a real company, with expenses, revenue, cash flow and profitability.
If your site is only on eBay, what happens if I do not sell on eBay for a disgraceful case? And if it depends only on paid traffic, what can happen if a fierce group of competitors raises costs to unsustainable levels for you?
Understand that a strong activity cannot count on a couple of tactics.
You need medium and long-term strategy and tactics that go through the necessary steps.
1 # Create a database
All companies have a database of their own customers and potential customers. Working to build your own customer base, maintain and renew it, is the main task that you have to give yourself. If your list reaches between 12,000 and 15,000 people, if you do your job well and sell good products, you have a good chance of generating sufficient income.
The first thing to do to monetize your site is to create an organized database.
2 # Become the first in your niche
When talking about your topic, people should recognize your authority. You must be and you must appear as an expert in your field. To achieve this result you should also create a community of interest, become a reference point for your business. If your niche is small, you must be the best in the business.
3 # Adopt a strategy
If you develop your online business strategy, do not just let it be known in one way. SEO is a good tactic, but it cannot be unique. As well as paid advertising or price comparison engines. You have to generate traffic in many ways: whatever happens, you do not have to miss the flow of visitors.
Creating a brand is just a phrase like many if it is not supported by specific initiatives, tactics and strategies. And they are not free tactics and strategies. You must have the ability to spend, invest, analyze and measure.
4 # Create an irresistible offer
Creating an irresistible offer is a well-known principle of marketing. Create your own product, your offer, inform customers and create an offer that you cannot refuse. The first to believe in your offer you must be just you. If you doubt your products, change immediately. Having an irresistible offer, is part of the key elements of building a business.
5 # Optimize time and money
Everything that can save time and money for you and your business should be put in place. Imagine all sales processes and optimize all phases. Learn from mistakes and calculate that you will need many financial resources, more than you imagine. Your business must work for you, not you for the business.
6 # Stay focused on the objectives
Mission and vision are often concepts thrown there, with the sole purpose of filling a space and satisfying a consultant. But if so, your company has no mission. If instead the mission is interesting enough, the way to realize it will never end. Your business must first of all earn, but always following your mission. In this path it is normal that customer satisfaction is the priority and that this adds a true and tangible value.
What are the objectives to be achieved?
Before thinking about conquering the world and crashing all online business competitors, think about achieving these simple goals.
- Go on vacation, do not close the online store, come back and see that the business grows and grows again.
- Continue selling anything that happens in your market. Are you not on eBay anymore? Does Google modify the search algorithm? You have other access channels and your work does not depend on a single subject.
- Create jobs.
- Remunerate your work well.
- A life with your family to spend time and money with.