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Is social media still worth it for business?

There may have been lots of media reports recently about how certain social media platforms are struggling, so you might be asking if it’s still worth investing your time and effort for your business. As with all things in the digital world, social media is changing rapidly and if you’re going to invest, it pays to stay ahead of the game.

Did you know that there are a whopping 2.5 billion social media users worldwide? That’s a massive potential audience. Due to its colossal size and data available, social media remains one of the most effective ways for businesses to target their ideal audience.

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2.46 billion of these are business users as of 2017, so expect this number to have increased in the last 12 months. By 2021, it is predicted that there will be over 3 billion users of social media around the world. If you want to learn how to use social media more effectively to link to your website, contact a Cardiff Website Designer at https://ambercouch.co.uk/

The reach is massive for businesses wanting to harness the power of the internet. Huge numbers of your target audience can be reached at no cost with organic posts or for a charge with advertising. Social media ads are ideal for aiming your message directly at specific groups of people. You can pinpoint certain demographics for your advertising based on their online activity, interests and personal data.

Here are some fascinating figures about social media platforms:

Facebook currently stands at 2.7 billion active users per month

Twitter can boast 330 million

Instagram has a whopping 800 million monthly active users

LinkedIn is gaining ground with 500 million members

Pinterest and Snapchat share 378 million monthly active users

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Going mobile

Most of this activity is occurring on our smartphones, which we are pretty much glued to these days. Recent studies have shown that out of a monitored group of 100 people watching television, 94 of them had their smartphones in their hand. The biggest reason any of them looked away from the television was to look at their phones.

94% of Facebook users access the platform on their smartphones every month.

Twitter has 82% of its monthly users accessing via mobile, while LinkedIn has a 60% rate of monthly user mobile access. A significant 80% of Pinterest’s traffic comes from smartphones and as Snapchat only has a mobile app, all traffic is from mobiles.

These figures highlight the need for designing mobile-first and at least mobile-friendly content for your target audience. Websites must be responsive or the potential loss for businesses is monumental.

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