There are lots of reasons why you should get to Know your Customer base. It can help to know what products and services they are using and what common problems arise, and it can also help you with your marketing efforts. It is important to have your customer details stored in a secure way, and using software like that from W2 Global Data is a great place to start.
Your customer or client avatar is essentially a way in which you can pull together the similar traits of the clients that you already have and create a clear understanding of what this person looks like and what their personality and characteristics are. These would include things like:
- Stage in the family life cycle
- Interests and hobbies
- Buying personality
Once you have a clear picture of the client in your head, you are able to look at the ways in which you can market directly to these individuals. It gives you enough information that you are able to tailor your adverts, marketing collateral and business social media posts to attract these customers.
There are instances where you may find that you have a number of different client avatars. This could be different avatars for different products or services that you have. Again you can use this information to produce your marketing statements. It is information that is useful to share with any marketing professionals or agencies that you may be working with.