SEO is important for any business and the type of SEO that you do will depend very much on what your overall goals and strategy is. A good SEO Consultant Dublin way such as rycomarketing.ie/seo-services/seo-consultant will be able to talk you through all the different aspects of SEO and will be able to pull together a strategy for you.
Local SEO is concerned with optimising SEO to target particular users within a specific geographic region who are searching for the businesses products or services. There are a number of benefits to this type of SEO and they include:
Local visibility – when you carry out a local SEO strategy you will appear more prominently in the local search results for the geographic region that you are targeting. This can mean appearing in the google local and google map sections. This helps to improve visibility in that region for the products and services that you are offering.
Targeted local traffic – by being able to target people in a specific geographic region as well as those who are looking for your products and services you are more likely to have highly targeted traffic. This can then make the conversion rate for your business much higher. This will then lead to an increase in customers and therefore an increase in revenue.
Competitive Advantage – by running a local SEO campaign a business can improve its competitive advantage and operate more efficiently in their given sector.