Are you wondering what the difference is between a display ad and a banner ad? In the world of digital marketing, it is important to understand the differences between the two, so let’s take a closer look.
What are display ads?
Big ads that appear on your screen as you browse are display ads. They usually have engaging graphics, text, and an obvious CTA, and they are promoted on social media, websites, and apps. Display ads, such as HTML banner ads, are used to target particular demographics to obtain better results from campaigns. Businesses can choose to display ads, and pay to do so, on the sites that best meet their audience’s behaviours and needs.
What are some examples of display ads?
Display ads, including HTML banner ads can include static adverts, made from PNG and JPG formats, which let the ads load quickly. They can also be animated adverts, video ads, and interactive ads to max out engagement.
What are banner ads?
Banner ads, including HTML banner ads, basically group together display ads and display them at the top, side, or bottom of a website. Small businesses often use them to boost their brand presence in a cost-effective way. Digital real estate owners will sell them in a variety of sizes or shapes, including squares, rectangles, skyscrapers, and leaderboards.
What types of banner ads are there?
Again, banner ads can come in a variety of sizes and shapes. Usually, they categorise into the following: static, video, pop-up, expandable, infographic, animated, and lightbox. As you can see, there is a lot of crossover with the display ads listed above.
How can businesses use these adverts?
For most businesses, the key to success is to use adverts according to the needs of the campaign and the target demographics. Budget will also come into play, and marketers must balance these elements to create impactful ads and monitor their performance to ensure they are hitting the mark. In this way, the full power of display advertising can be harnessed.
