How web design can improve customer journeys

Web design, like that completed by a Web Design Cheltenham company like www.absolutecreativemarketing.co.uk/web-design/web-design-cheltenham/ is much more than just how good a website looks.

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By having a fully functioning and aesthetically pleasing site you can improve your customers’ journey through the site. There are a number of things that a design company will talk you through and these may include:

  • Contact details – having your details displayed easily on your site allows your potential customers to get in touch. In some cases this might also include having a chatbot placed on the system. It is important to think about how your ideal customers prefer to get in touch and provide them with those options.
  • Menu -having a well defined menu in the header of your website makes it easy and efficient for your customers to look through your services and products and to find out more information about your business.

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  • Blog – this can be a great way to impart knowledge to your customers and potential customers and this builds up trust in your skills and overall knowledge in your given area. A blog is also somewhere where you can include SEO elements such as your keywords and internal links to other pages to help build up your authority and trust.

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